Why You Need to Produce Original Research: B2B Marketing Forum Speaker Clare McDermott on Marketing Smarts [Podcast]

B2B Marketing Forum speaker Clare McDermott, head of research at Mantis Research, gives Marketing Smarts listeners a sneak preview of her MarketingProfs B2B Forum presentation, “Give Them What They Want: Produce Original Research Your Audience Craves.” Read the full article at MarketingProfs

source https://www.marketingprofs.com/podcasts/2018/40082/why-you-need-to-produce-original-research-b2b-marketing-forum-speaker-clare-mcdermott-on-marketing-smarts-podcast

source https://derekpackard.com/why-you-need-to-produce-original-research-b2b-marketing-forum-speaker-clare-mcdermott-on-marketing-smarts-podcast/