Wednesday, October 31, 2018

WordPress.com vs WordPress.org: What’s The Difference?

wordpress-com-vs-wordpress-org-1.jpg

What is the difference between WordPress.org and WordPress.com? This WordPress.com vs WordPress.org comparison will help you decide for your own blog.

The post WordPress.com vs WordPress.org: What’s The Difference? appeared first on How To Start A Blog.

source https://howtomakemyblog.com/wordpress-com-org/



source https://derekpackard.com/wordpress-com-vs-wordpress-org-whats-the-difference-4/

WordPress.com vs WordPress.org: What’s The Difference?

wordpress-com-vs-wordpress-org-1.jpg

What is the difference between WordPress.org and WordPress.com? This WordPress.com vs WordPress.org comparison will help you decide for your own blog.

The post WordPress.com vs WordPress.org: What’s The Difference? appeared first on How To Start A Blog.

source https://howtomakemyblog.com/wordpress-com-org/



source https://derekpackard.com/wordpress-com-vs-wordpress-org-whats-the-difference-3/

WordPress.com vs WordPress.org: What’s The Difference?

wordpress-com-vs-wordpress-org-1.jpg

What is the difference between WordPress.org and WordPress.com? This WordPress.com vs WordPress.org comparison will help you decide for your own blog.

The post WordPress.com vs WordPress.org: What’s The Difference? appeared first on How To Start A Blog.

source https://howtomakemyblog.com/wordpress-com-org/



source https://derekpackard.com/wordpress-com-vs-wordpress-org-whats-the-difference-2/

WordPress.com vs WordPress.org: What’s The Difference?

wordpress-com-vs-wordpress-org-1.jpg

What is the difference between WordPress.org and WordPress.com? This WordPress.com vs WordPress.org comparison will help you decide for your own blog.

The post WordPress.com vs WordPress.org: What’s The Difference? appeared first on How To Start A Blog.

source https://howtomakemyblog.com/wordpress-com-org/



source https://derekpackard.com/wordpress-com-vs-wordpress-org-whats-the-difference/

5 Skills Marketers Will Need to Succeed

 

The marketing landscape is shifting rapidly and marketers will need new skills in order to compete. Customer trust in marketing – whether B2B or B2C – is eroding. A new generation of highly effective AI-driven ad blockers and spam detection engines are making it much harder to reach customers. Customer expectations around their experience are growing. In the age where highly personalized, massively convenient buying experiences have become the norm in our personal lives, the typical email marketing experience is jarring.

Marketing skills that emerged over the last decade became more technocratic and execution-oriented based on general, abstract assumptions about customers and their preferences. Investing in learning particularly broadcast platforms–marketing automation, CRM marketing, LeadGen/DemandGen–was built on the assumption that if you built a big enough top of funnel, you could (eventually, somehow) rely on trickle-down effects to a bottom line.  

And yet: when you look around to the implosion of marketing and ad agencies, the fragmenting mass media market, and deep disruption in adtech, you get an immediate sense that things are changing faster than anyone expected.

Customer expectations are colliding with average customer experience. Customers expect tailored, personalized relationships; helpful, just-in-time suggestions; and assistive recommendations. 

Marketers must learn to adapt their practice to customer expectations or risk losing to competitors who are. Here are five skills you’ll need to survive the coming changes in marketing. And the good news is that each of these implies a return to a kind of marketing that is more human at its core.

  1. Empathy

This may sound pretty out there coming from a deep technologist, but it’s the key skill of the future for marketers. Why? Because your ability and willingness to understand your customers is directly proportional to your ability to create a lasting, meaningful (read: high-value) relationship with them. It means learning to listen to and anticipate your customers’ needs and wants. Ultimately empathy for your customers is caring and understanding enough to take action on their behalf. And it unlocks superpowers for your whole team. 

  1. Develop a culture of learning

If empathy opens a door, learning is the way through it. Cultivating a habit of experimentation means you’re becoming more effective every time you think about a marketing campaign. 

This skill is about testing a question, a hypothesis, an assumption based on your best understanding of the world at present and taking the results forward. So instead of starting with a general ICP segment and just letting loose a massive campaign, set up an experiment that will help you incrementally test your assumptions. A/B and multivariate testing can quickly reveal that you don’t have one Uber-persona – maybe you have three or four and they respond to different messaging strategies. 

Establishing a culture of learning at both the personal and team levels takes empathy and listening and turns it into a always-on improvement learning loop: going from initial assumption to experiment to learning to adaptation, with your marketing impact steadily rising.

  1. Measure all the things 

Which brings us to measurement. Get used to measuring and being asked to measure. You don’t need to get a degree in statistics in order to take a measurement-first mindset. New reporting and analytics tools are constantly coming on scene to help take the heavy lifting off your shoulders. Use them. You can bet your CMO is getting asked by her board to show concrete results and ROI. So be in a position to be helpful to your entire team by baking measurement into everything you do. 

  1. Learn how to work with machines

Machines will increasingly be key members of your team from this point on out. If you think about it, they already are – it’s just that are very limited in their capabilities compared to what’s coming. 

Machine intelligence won’t kill all jobs, but over time you will see it massively change human work. Machines can operate at great scale but are relatively bad at anything with nuance – like human communications and signaling. Machines are great at some things; we’re still great at other things. It’s about knowing where that line is and harnessing machine intelligence as part of your team. 

Machine intelligence is what makes it possible to empathize, listen, and adapt at scale. Look for ways to deploy machine learning products into your human workflows to save time, increase the velocity of team learning, and achieve impact. 

  1. Be bold

Marketers’ past and current workflows have tended to produce an odd side effect: conservatism. After all, it’s kind of a big deal to release a single email or other communication to a million people at once, especially if there’s any sensitivity around it. 

New tools combined with these skills however actually support customer experience innovation and adaptation. To take an example, a machine learning engine combined with a well-designed set of message variations that are very different from one another produce  a) better campaign performance and b) lower risk than just guessing what works. You can try new approaches at scale by leveraging machines to make the right choices for you. Only the bold survive!

These five skills will enable marketers to create the experiences that customers have come to expect. Consider them the next time you think about your personal and team development. Your future self (and customers) will thank you. 

Want more lessons to help you navigate the evolving marketing and technology landscape? Don’t miss 5 Mar Tech Takeaways from Oracle Modern Customer Experience 2018 from Shashi Seth, Senior Vice President of Oracle Marketing Cloud. 

 

itsallaboutrevenue?d=yIl2AUoC8zA itsallaboutrevenue?d=qj6IDK7rITs itsallaboutrevenue?i=YOjCgHRW8e0:wmCvD5k

source https://blogs.oracle.com/marketingcloud/5-skills-marketers-will-need-to-succeed



source https://derekpackard.com/5-skills-marketers-will-need-to-succeed/

The Great Facebook Video Swindle

Back in the day, only digital publishers and marketers knew to never trust Facebook. You know, like that one time…

The post The Great Facebook Video Swindle appeared first on Copyblogger.

source https://www.copyblogger.com/facebook-swindle/



source https://derekpackard.com/the-great-facebook-video-swindle/

Handshake, a LinkedIn for university students and diversity, raises $40M

LinkedIn has created and — with 562 million users — leads the market in social platforms for people who want to network with others in their professions, as well as look for jobs. Now a startup that hopes to take it on in a specific niche — university students and recent grads, with a focus on diversity and inclusion — has raised a substantial round to grow. Handshake, a platform for both students looking to take their early career steps and employers that want to reach them, has raised $40 million in a Series C round of funding, after hitting 14 million users in the U.S. across 700 universities, and 300,000 employers targeting them.

The company is now valued at $275 million post-money, according to figures from PitchBook, a big leap on its valuation at the Series B stage two years ago, when it was valued at $108 million. Handshake says the number is not quite right: “While we don’t disclose valuation, I wanted to share that the PitchBook number isn’t accurate.” I’m trying to get more…

The funding is notable not just for that valuation hike — and the implication that many think it could give Microsoft-owned LinkedIn a run for its money among 20-somethings — but for who is doing the backing.

The round was led by EQT Ventures, the investment arm of European holding company and PE firm EQT, with participation also from several investment organizations that have put a focus on backing interesting startups in the education sphere, including the Chan Zuckerberg Initiative, Omidyar Network and Reach Capital, as well as True Ventures, Kleiner Perkins, Lightspeed Venture Partners, Spark Capital and KPCB Edge. Several of these are repeat investors, and the total raised by Handshake — not to be confused with the B2B e-commerce platform of the same name — is now $74 million.

To date, Handshake has only been active in the U.S. Originally named Stryder, the company was founded in 2014 by three graduates of Michigan Tech University University of Michigan — Garrett Lord (currently the CEO), Scott Ringwelski (CTO) and Ben Christensen (a board member). The plan is to use the new funding to expand into more markets like Europe, using EQT’s network of businesses in the region to help it along.

LinkedIn has been making a lot of efforts over the years to court younger users and bring them into the LinkedIn fold earlier.

In 2013, the company lowered its minimum age for users to 13 and launched dedicated pages for universities. In 2014, LinkedIn started to add more tools for younger users to connect with universities and their university-related networks on the platform. And through various e-learning efforts, LinkedIn has been trying to create a bridge between the kind of learning you might do at university and what you might do after you leave to further your career.

The behemoth also started to take baby steps into providing more insights into diversity for those doing hiring, by letting recruiters examine search results by gender; and by providing bigger insights into the wider pool of people on LinkedIn.

Part of the reason for the baby steps, I’m guessing, is that LinkedIn simply lacks the data from its users to do more faster, and so that leaves a lot of room for a rival to step in.

In that vein, it seems Handshake is trying to position itself as a platform that is considering and thinking about how to address diversity from the ground up, as a native part of its platform while it is still small and growing.

One of the ways that Handshake gets more details about its members is through its partnerships with universities, which helps to populate information about their profiles, rather than relying on a person filling out the details manually. (To register for an account, you use your university address, similar to how Facebook worked when it first launched.)

Handshake also has relationships with more than 100 minority-serving institutions, which include Historically Black Colleges and Universities, and Hispanic Serving Institutions in the U.S., to bring them and their students more closely into that fold.

On the side of employers, it includes more search features for recruiters to search using more specific parameters in the effort to make more diverse hiring choices. “Candidates who might not have the right connections or privileged background can get in front of Fortune 500 companies,” the company notes.

“Our Handshake community is tackling the so-called ‘pipeline problem’ head on. Skilled students are on every campus in every corner of the country and we’re proud to help employers discover, recruit and hire up-and-coming talent from all backgrounds,” said Lord in a statement. “Students around the world experience the same inequality in the recruiting process, so we’re excited to partner with Alastair Mitchell” — the EQT partner leading the investment — “and EQT Ventures to expand our impact beyond the United States.”

That’s not to say that inclusion and diversity are the only issues that Handshake is tackling.

The company cites a 2018 Strada-Burning Glass Study that says more than 43 percent of graduates are underemployed — either not earning their full potential, or doing a job that doesn’t utilize their skills — in their first job out of college. “Of those who graduate underemployed, 50% remain underemployed 10 years after graduation.” There is, in other words, a big employment gap specifically with recent grads, and while many will land plum positions, many others flail, and the idea is that Handshake will help specifically to address that by improving how well people are matched to positions that are open.

This is, in fact, an interesting counterpoint to the fact that we also have a lot of ageism in certain fields, where older people are often overlooked — perhaps another niche market that is ripe for tackling?

Handshake today makes money much in the same way that LinkedIn does: it offers paid usage tiers for its users to unlock more features. In the startup’s case, a Premium employer tier called the Talent Engagement Suite was recently launched to let organizations search by diversity parameters and other more specific criteria. That appears to be the path that Handshake plans to follow going ahead, doubling its team to 200 with more people in product and engineering roles to build out more analytics and search and recommendations algorithms.

It’s also making some key hires for the next age. Christine Y. Cruzvergara, ex-associate provost and executive director for Career Education at Wellesley College, is joining as VP of Higher Education and Student Success, to work with institutions precisely on more inclusive initiatives and products.

“CZI is thrilled to support Handshake as it connects talented students to career opportunities that enable them to reach their full potential,”  said Vivian Wu, managing partner of Ventures at the Chan Zuckerberg Initiative, in a statement. “Handshake’s approach – expanding access, building student community and support, and showcasing accomplishments beyond college and degree – produces real results, especially for young people from communities that haven’t had access to high quality job and life opportunities.”

Updated to correct the name of the university that the three founders attended.

source https://techcrunch.com/2018/10/31/handshake-a-linkedin-for-university-students-and-diversity-raises-40m-on-a-275m-valuation/



source https://derekpackard.com/handshake-a-linkedin-for-university-students-and-diversity-raises-40m/

Zuckerberg gets joint summons from UK and Canadian parliaments

Two separate parliamentary committees, in the UK and Canada, have issued an unprecedented international joint summons for Facebook’s CEO Mark Zuckerberg to appear before them.

The committees are investigating the impact of online disinformation on democratic processes and want Zuckerberg to answer questions related to the Cambridge Analytica-Facebook user data misuse scandal, which both have been probing this year.

More broadly, they are also seeking greater detail about Facebook’s digital policies and information governance practices — not least, in light of fresh data breaches — as they continue to investigate the democratic impacts and economic incentives related to the spread of online disinformation via social media platforms.

In a letter sent to the Facebook founder today, the chairs of the UK’s Digital, Culture, Media and Sport (DCMS) committee and the Canadian Standing Committee on Access to Information, Privacy and Ethics (SCAIPE), Damian Collins and Bob Zimmer respectively, write that they intend to hold a “special joint parliamentary hearing at the Westminster Parliament”, on November 27 — to form an “‘international grand committee’ on disinformation and fake news”.

“This will be led by ourselves but a number of other parliaments are likely to be represented,” they continue. “No such joint hearing has ever been held. Given your self-declared objective to “fix” Facebook, and to prevent the platform’s malign use in world affairs and democratic process, we would like to give you the chance to appear at this hearing.”

Both committees say they will be issuing their final reports into online disinformation by the end of December.

The DCMS committee has already put out a preliminary report this summer, following a number of hearings with company representatives and data experts, in which it called for urgent action from government to combat online disinformation and defend democracy — including suggesting it look at a levy on social media platforms to fund educational programs in digital literacy.

Although the UK government has so far declined to seize on the bulk of the committee’s recommendations — apparently preferring a ‘wait and gather evidence’ (and/or ‘kick a politically charged issue into the long grass’) approach.

Meanwhile, Canada’s interest in the democratic damage caused by so-called ‘fake news’ has been sharpened by AIQ, the data company linked to Cambridge Analytica, as one of its data handlers and system developers — and described by CA whistleblower Chris Wylie as essentially a division of his former employer — being located on its soil.

The SCAIPE committee has already held multiple, excoriating sessions interrogating executives from AIQ, which have been watched with close interest by at least some lawmakers across the Atlantic…

NOT TO BE MISSED –
We’ll produce a video highlights (lowlights) thread later of AIQ’s performance today at the Canadian Parliament, but here’s a flavour…prepare to be shocked! pic.twitter.com/Phl6KFnySK

— Brexitshambles (@brexit_sham) April 24, 2018

At the same time the DCMS committee has tried and failed repeatedly to get Facebook’s CEO before it during the course of its multi-month inquiry into online disinformation. Instead Facebook despatched a number of less senior staffers, culminating with its CTO — Mike Schroepfer — who spent around five hours being roasted by visibly irate committee members. And whose answers left it still unsatisfied.

Yet as political concern about election interference has stepped up steeply this year, Zuckerberg has attended sessions in the US Senate and House in April — to face (but not necessarily answer) policymakers’ questions.

He also appeared before a meeting of the EU parliament’s council of presidents — where he was heckled for dodging MEPs’ specific concerns.

But the UK parliament has been consistently snubbed. At the last, the DCMS committee resorted to saying it would issue Zuckerberg with a formal summons the next time he stepped on UK soil (and of course he hasn’t).

They’re now trying a different tack — in the form of a grand coalition of international lawmakers. From two — and possibly more — countries.

While the chairs of the UK and Canadian committees say they understand Zuckerberg cannot make himself available “to all parliaments” they argue Facebook’s users in other countries “need a line of accountability to your organisation — directly, via yourself”, adding: “We would have thought that this responsibility is something that you would want to take up. We both plan to issue final reports on this issue by the end of this December, 2018. The hearing of your evidence is now overdue, and urgent.”

“We call on you to take up this historic opportunity to tell parliamentarians from both sides of the Atlantic and beyond about the measures Facebook is taking to halt the spread of disinformation on your platform, and to protect user data,” they also write.

So far though, where non-domestic lawmakers are concerned, it’s only been elected representatives of the European Union’s 28 Member States who have proved to have enough collective political clout and pulling power to secure a little facetime with Zuckerberg.

So another Facebook snub seems the most likely response to the latest summons.

“We’ve received the committee’s letter and will respond to Mr Collins by his deadline,” a Facebook spokesperson told us when asked whether it would be despatching Zuckerberg this time.

The committee has given Facebook until November 7 to reply.

Perhaps the company will send its new global policy chief, Nick Clegg — who would at least be an all-too familiar face to Westminster lawmakers, having previously served as the UK’s deputy PM.

Even if Collins et al’s latest gambit still doesn’t net them Zuckerberg, the international coalition approach the two committees are now taking is interesting, given the challenges for many governments of regulating global platforms like Facebook whose user bases can scale bigger than some entire nations.

If the committees were to recruit lawmakers from additional countries to their joint hearing — Myanmar, for example, where Facebook’s platform has been accused of accelerating ethnic violence — such an invitation might be rather harder for Zuckerberg to ignore.

After all, Facebook does claim: “We are accountable.” And Zuckerberg is its CEO. (Though it does not state who exactly Facebook/Zuckerberg feels accountable to.)

While forming a joint international committee is a new tactic, UK and Canadian lawmakers and regulatory bodies have been working together for many months now — as part of their respective inquiries and investigations, and as they’ve sought to unpick complex data trails and understand transnational corporate structures.

In the process of cutting the session down into ‘Tweetable’ clips – here’s a quick taster you may find interesting…….

Well played Canada – and @DamianCollins and Liz Denham @ICOnews #AIQ #SCL #CambridgeAnalytica #VoteLeave #Brexit pic.twitter.com/jW27f8l7V4

— Brexitshambles (@brexit_sham) April 24, 2018

One thing is increasingly clear when looking at the tangled web where politics and social media collide (with mass opinion manipulation the intended outcome): The interconnected, cross-border nature of the Internet, when meshed with well-funded digital political campaigning — and indeed buckets of personal data, is now placing huge strain on traditional legal structures at the nation-state level.

National election laws reliant on regulating things like campaign spending and joint working, as the UK’s laws are supposed to, simply won’t work unless you can actually follow the money and genuinely map the relationships.

And where use of personal data for online political ad-targeting is concerned, ethics must be front and center — as the UK’s data watchdog has warned.

source https://techcrunch.com/2018/10/31/mark-zuckerberg-gets-joint-summons-from-uk-and-canadian-parliaments/



source https://derekpackard.com/zuckerberg-gets-joint-summons-from-uk-and-canadian-parliaments/

6 Scary Good Tips to Take Your Content Marketing ‘Beyond the Grave’

Save Your Content Marketing Campaign from the Digital Graveyard

Save Your Content Marketing Campaign from the Digital GraveyardAfter conjuring all the budget, talent, and creativity you can muster, the moment you release your content marketing campaign into the digital wild is devilishly satisfying. All your hard work comes alive right before your very eyes, and that’s certainly cause for celebration.

via GIPHY

But after the campaign lives its best life, what will its fate be?

Oftentimes, all that spooktastic work is retired to the content marketing graveyard. However, with the right mix of will and witchcraft, your campaigns can be saved from the digital depths of darkness and be given new life.

How? Below we offer several frightfully fantastic tips to take your content marketing campaign well beyond the grave.

#1 – Consult your book of spells before going into the wild.

Campaigns create spine-tingling spikes in activity. But that excitement can quickly die out if there’s not significant investment in ongoing organic and paid promotion—or if it falls flat for your target audience.

As a result, early-on in the campaign planning process you should consult your documented book of spells—your documented content marketing strategy—to ensure your campaign can contribute to delivering value and insight to your audience and drive toward your objectives.

via GIPHY

As Robert Rose, Chief Troublemaker at The Content Advisory, told us earlier this year:

“As part of the creation process, we have to ask how every piece of content we create delivers value to our audience first, and us second. It is an approach that will never fail.”

As you consult your spell book, some questions to ask yourself include:

  • Will this campaign deliver value to my audience now and in the future?
  • Will this campaign help me achieve my overarching marketing goals?
  • How will I amplify campaign content long-term?
  • How will this campaign content lend itself to other marketing efforts going forward?
  • What tactical considerations do I need to consider to extend the life of this campaign?

Read: Better Together: Why Your Content Marketing Campaigns & Always-On Programs Should Work Together

#2 – Identify when, where, and how you’ll spin your web of amplification.

Sometimes, there’s no substitute for the tried-and-true. I mean, everybody knows that garlic is a powerful vampire repellent, right? So, when it comes to maximizing the visibility of your content marketing campaigns, you need to think on-site and offsite. For the former, consider cross-linking as an SEO fundamental. For the later, remember that cross-channel amplification is a must.

By creating a plan of cross-linking attack, you can ensure that your campaign content is relevantly represented within existing site content—and that the anchor text supports optimization for search.

A good place to start is conducting a mini content audit on your keyword topic area of choice. This will allow you to identify top performing content your campaign can help bolster, as well as potential gaps that your campaign can fill in the blanks for.

When it comes to developing your amplification plan, remember that it’s not just about social media. Certainly, that can be your starting point, but there are dozens of other tactics to include in your strategy securing third-party editorials or links, writing guest posts for industry blogs, email marketing, and so on.

[bctt tweet=”By creating a plan of cross-linking attack, you can ensure that your campaign content is relevantly represented within existing site content—and that the anchor text supports optimization for search. #ContentMarketing #SEO” username=”toprank”]

Read: 50 Content Promotion Tactics to Help Your Great Content Get Amazing Exposure

#3 – Infect the minds of your audience with stunning visual CTAs.

Humans are visual creatures by nature. And perhaps one of the best ways to enchant your audience is through the use of infectious visual CTAs across your channels—particularly on your website.

Let’s start with social: Your social media amplification plan should absolutely include visual content and messaging that intrigues and inspires your audience to take action. And to breath new life into the campaign, take the time to refresh the creative.

When it comes to your website, our advice is scary simple: Attractive and compelling imagery can and should be used on relevant, high-traffic pages to capture the minds of the visitors you’ve already enticed to come to the site.

via GIPHY

They’ve already made it to your site, so make the most of it. If you’ve followed the previous tip, identifying some of the right pages will be streamlined.

#4 – Perfect the creature you’ve created.

Whether your initial campaign results are great or grisly, the beauty of digital and content marketing is the ability to optimize on the fly.

via GIPHY

Is some of your organic social messaging falling flat? Dig into native analytics to see which messages are resonating and look for themes. Then take what you’ve learned to create a new round of messaging to release.

Did you work with influencers and want to unleash more reach? Make sure you’ve made it incredibly easy for them to share by providing pre-written messages and graphics. If you’ve done that, follow up with some initial results—and another round of pre-written messaging—to renew excitement.

Are you gaining traction in organic search for derivatives of your target keyword? Consider tweaking the on-page and technical SEO content where it makes sense to help widen your search umbrella.

The big takeaway here? Always be monitoring results and looking for hair-raising opportunities.

[bctt tweet=”Always be monitoring your #contentmarketing campaign results and looking for hair-raising opportunities. @CaitlinMBurgess” username=”toprank”]

#5 – Resurrect creativity by repurposing content for different audiences.

Campaign content—especially if it includes the unique perspectives and tips of influencers—is a frighteningly fabulous candidate for repurposing. From white papers and eBooks to blog posts and original or third-party research, all of that robust and niche content has the potential to be carved into something new.

For TopRank Marketing’s CEO Lee Odden, microcontent is a ghoulish treat.

“Snackable content can often be managed and repurposed like ingredients to create a main course,” Lee says. “On their own, short form content like quotes, tips, and statistics are useful for social network shares and as added credibility to blog posts, eBooks, and articles.”

Read: A Tasty, Strategic Addition to the Content Marketing Table: ‘Repurposed Content Cobbler’

[bctt tweet=”Snackable content can often be managed and repurposed like ingredients to create a main course. @leeodden #ContentMarketing #repurposing” username=”toprank”]

#6 – Use paid hocus pocus to get extra lift.

In today’s gravely competitive market, pay-to-play digital marketing tactics have become a spellbinding part of the digital marketing mix, especially when it comes to making a splash with a campaign.

If you’re struggling to get traction on your PPC or paid social efforts, start by looking at your keywords and/or messaging and how they relate to the content you’re promoting. Quality, relevant content is the foundation of digital advertising. As our own Annie Leuman points out, “There’s content behind every SERP.” And the same is true for any marketing channel. From there, consider how and where you’re targeting, and implement tweaks.

via GIPHY

If a campaign is already exceeding objectives and expectations, consider pushing the limits a bit by experimenting with different paid tactics. For example, if you’ve had great success with LinkedIn, consider building a similar audience on Twitter. Or add more budget and expand your audience on the channels that are already working.

Rise Your Content Marketing Campaigns From the Dead

If you’re about to embark on a new campaign initiative, take time to figure out how your new treat will fit in your bag of tricks. In addition, whether you’re mid-campaign or want to resurrect something ancient, embrace tactics such as cross-linking and ongoing optimization that have delightfully haunted the profession for years. Finally, get creative with repurposing and paid tactics to extend the life of your campaign.

It takes will, work, and a bit of witchcraft, but your content marketing campaigns can escape the grave. No content marketing campaign is beyond saving. So, get to work—and you’ll see who has the last cackle.

via GIPHY

Don’t let the untapped potential of your content marketing campaigns haunt you. Cure invisible content syndrome with these tips and insights from some of the industry’s leading marketers.

The post 6 Scary Good Tips to Take Your Content Marketing ‘Beyond the Grave’ appeared first on Online Marketing Blog – TopRank®.

OnlineMarketingSEOBlog?d=yIl2AUoC8zA

source https://www.toprankblog.com/2018/10/scary-good-content-marketing/



source https://derekpackard.com/6-scary-good-tips-to-take-your-content-marketing-beyond-the-grave/

Colorful Inspiration For Gray Days (November 2018 Wallpapers)

Colorful Inspiration For Gray Days (November 2018 Wallpapers)

Colorful Inspiration For Gray Days (November 2018 Wallpapers)

Cosima Mielke

2018-10-31T10:38:11+01:002018-10-31T14:48:30+00:00

How about some colorful inspiration for those gray and misty November days? We might have something for you. Just like every month since more than nine years already, artists and designers from across the globe once again tickled their creativity and designed unique wallpapers that are bound to breathe some fresh life into your desktop.

The wallpapers all come in versions with and without a calendar for November 2018 and can be downloaded for free. As a little bonus goodie, we added a selection of favorites from past November editions to this post. Because, well, some things are too good to be forgotten somewhere down in the archives, right? Enjoy!

Further Reading on SmashingMag:

Please note that:

  • All images can be clicked on and lead to the preview of the wallpaper,
  • You can feature your work in our magazine by taking part in our Desktop Wallpaper Calendar series. We are regularly looking for creative designers and artists to be featured on Smashing Magazine. Are you one of them?

Meet Smashing Book 6 — our brand new book focused on real challenges and real front-end solutions in the real world: from design systems and accessible single-page apps to CSS Custom Properties, CSS Grid, Service Workers, performance, AR/VR and responsive art direction. With Marcy Sutton, Yoav Weiss, Lyza D. Gardner, Laura Elizabeth and many others.

Table of Contents →

Outer Space

This November, we are inspired by the nature around us and the universe above us, so we created an out of this world calendar. Now, let us all stop for a second and contemplate on preserving our forests, let us send birds of passage off to warmer places, and let us think to ourselves — if not on Earth, could we find a home somewhere else in outer space? — Designed by PopArt Studio from Serbia.

Outer Space

Stars

I don’t know anyone who hasn’t enjoyed a cold night looking at the stars. — Designed by Ema Rede from Portugal.

Stars

Running Through Autumn Mist

A small tribute to my German Shepherd who adds joy to those grey November days. — Designed by Franke Margrete from The Netherlands.

Running Through Autumn Mist

Magical Foliage

Foliage is the most mystical process of nature to ever occur. Leaves bursting and falling in shades of red, orange, yellow and making the landscape look magical. — Designed by ATop Digital from India.

Magical Foliage

Sad Kitty

Designed by Ricardo Gimenes from Sweden.

Sad Kitty

The Light Of Lights

Diwali is all about celebrating the victory of good over evil and light over darkness. The hearts of the vast majority are as dark as the night of the new moon. The house is lit with lamps, but the heart is full of the darkness of ignorance. Wake up from the slumber of ignorance. Realize the constant and eternal light of the Soul which neither rises nor sets through meditation and make this festive month even brighter and more vibrant. — Designed by Intranet Software from India.

The Light Of Lights

Her

I already had an old sketch that I wanted to try to convert to a digital illustration. The colors of the drawing were inspired by nature that at this time of the year has both the warm of fallen leaves as it has the cold greens of the leaves that make it through winter. — Designed by Ana Matos from Portugal.

Her

Mesmerizing Monsoon

Monsoon is all about the chill, the tranquillity that whizzes around, a light drizzle that splashes off our faces, the musty aroma of the earth and more than anything – a sense of liberation. The designer here has depicted the soul of monsoon, one that you would want to heartily soak in. — Designed by Nafis Mohamed from London.

Mesmerizing Monsoon

Universal Children’s Day

Universal Children’s Day, 20 November. It feels like a dream world, it invites you to let your imagination flow, see the details, and find the child inside you. — Designed by Luis Costa from Portugal.

Universal Children Day

Stay Little

It is believed that childhood is the happiest time cause this period of life cannot be matched with any other phases of life. During this month of November, let’s continue celebrating Children’s Day no matter how old you are, by sharing wishes to your children and childhood friends. — Designed by Taxi Software from India.

Stay Little

Gezelligheid

This month’s wallpaper is dedicated to the magical place of Barcelona that has filled my soul with renewed purpose and hope. I wanted to recreate the enchanting Parc Güell where I’m celebrating Thanksgiving with the people I’ve met that have given me so much in so little time. — Designed by Priscilla Li from the United States.

Gezelligheid

Falling Rainbow

I have a maple tree in my yard that sometimes turns these colors in the fall – red on the outer leaves, then yellow, and the inner leaves still green. — Designed by Hannah Joy Patterson from South Carolina, USA.

Falling Rainbow

Origami In The Night Sky

Designed by Rita Gaspar from Portugal.

Origami In The Night Sky

Oldies But Goodies

Below you’ll find some November goodies from past years. Please note that these wallpapers don’t come with a calendar.

Colorful Autumn

“Autumn can be dreary, especially in November, when rain starts pouring every day. We wanted to summon better days, so that’s how this colourful November calendar was created. Open your umbrella and let’s roll!” — Designed by PopArt Studio from Serbia.

Colorful Autumn

Time To Give Thanks!

Designed by Glynnis Owen from Australia.

Time To Give Thanks!

No Shave Movember

“The goal of Movember is to ‘change the face of men’s health.’” — Designed by Suman Sil from India.

No Shave Movember

Welcome Home Dear Winter

“The smell of winter is lingering in the air. The time to be home! Winter reminds us of good food, of the warmth, the touch of a friendly hand, and a talk beside the fire. Keep calm and let us welcome winter.” — Designed by Acodez IT Solutions from India.

Welcome Home Dear Winter

Deer Fall, I Love You!

Designed by Maria Porter from the United States.

Deer Fall, I Love You!

Mushroom Season!

“It is autumn! It is raining and thus… it is mushroom season! It is the perfect moment to go to the forest and get the best mushrooms to do the best recipe.” — Designed by Verónica Valenzuela from Spain.

Mushroom Season!

Little Mademoiselle P

“Black-and-white drawing of a little girl.” Designed by Jelena TÅ¡ekulajeva from Estonia.

Smashing Wallpaper - november 11

Autumn Wreath

“I love the changing seasons — especially the autumn colors and festivals here around this time of year!” — Designed by Rachel Litzinger from the United States.

Autumn Wreath

November Nights On Mountains

“Those chill November nights when you see mountain tops covered with the first snow sparkling in the moonlight.” — Designed by Jovana Djokic from Serbia.

November Nights On Mountains

Hello World, Happy November!

“I often read messages at Smashing Magazine from the people in the southern hemisphere ‘it’s spring, not autumn!’ so I’d liked to design a wallpaper for the northern and the southern hemispheres. Here it is, northerners and southerns, hope you like it!” — Designed by Agnes Swart from the Netherlands.

Hello world, happy November!

A Gentleman’s November

Designed by Cedric Bloem from Belgium.

A Gentleman's November

Branches

“The design of trees has always fascinated me. Each one has it’s own unique entanglement of branches. With or without leaves they are always intriguing. Take some time to enjoy the trees around you — and the one on this wallpaper if you’d like!” — Designed by Rachel Litzinger from Chiang Rai, Thailand.

Branches

Simple Leaves

Designed by Nicky Somers from Belgium.

Simple leaves

Captain’s Home

Designed by Elise Vanoorbeek (Doud) from Belgium.

Captain’s Home

Me And the Key Three

“This wallpaper is based on screenshots from my latest browser game (I’m an indie games designer).” — Designed by Bart Bonte from Belgium.

me and the key three

Red Leaves

Designed by Evacomics from Singapore.

Red Leaves

Autumn Choir

Designed by Hatchers from Ukraine / China.

Smashing Wallpaper - november 12

Real Artists Ship

“A tribute to Steve Jobs, from the crew at Busy Building Things.” Designed by Andrew Power from Canada.

Smashing Wallpaper - november 11

Late Autumn

“The late arrival of Autumn.” Designed by Maria Castello Solbes from Spain.

Smashing Wallpaper - november 11

Autumn Impression

Designed by Agnieszka Malarczyk from Poland.

Smashing Wallpaper - november 11

Flying

Designed by Nindze.com from Russia.

Smashing Wallpaper - november 11

Join In Next Month!

Please note that we respect and carefully consider the ideas and motivation behind each and every artist’s work. This is why we give all artists the full freedom to explore their creativity and express emotions and experience throughout their works. This is also why the themes of the wallpapers weren’t anyhow influenced by us, but rather designed from scratch by the artists themselves.

Thank you to all designers for their participation. Join in next month!

source https://www.smashingmagazine.com/2018/10/desktop-wallpaper-calendars-november-2018/



source https://derekpackard.com/colorful-inspiration-for-gray-days-november-2018-wallpapers-4/