Abandoned shopping carts significantly reduce revenue for ecommerce stores. An abandoned cart happens when a prospective customer adds products to the cart, but leaves before completing the checkout process. Fortunately, you can calculate and improve your ecommerce abandonment rate. The first step is to figure out why abandonment happens. In some cases, consumers just get busy or distracted, but if something about your website turns them off, you want to know about it. Diving deep into your website data will allow you to pinpoint patterns that might contribute to abandonment rate. From there, you can make targeted changes — and…
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source https://www.crazyegg.com/blog/abandonment-rate/
source https://derekpackard.com/how-to-calculate-and-improve-your-ecommerce-abandonment-rate/
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