Admittedly, Conversion Rate Optimization is not the most sexy term in the marketing world – but if you’ve ever run an A/B test where the variant won by a landslide, or made a website design change that led to a significant increase in product purchases, you know firsthand how exciting and powerful CRO can be in action. Marketers who specialize in conversion rate optimization are often a rare mix of analytical and creative; tactical, and intuitive. They need to get inside a customer’s head, but they also need to dive deep into data. Often, CRO professionals are tasked with: Reducing…
The post CRO Hero: Claire Peña, Growth Marketing Manager at Splunk appeared first on The Daily Egg.
source https://www.crazyegg.com/blog/cro-hero-claire-pena/
source https://derekpackard.com/cro-hero-claire-pena-growth-marketing-manager-at-splunk/
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