What is a target audience? And why does your specific target audience matter? That’s what we’re going to cover today. When you’re in business, you serve a specific segment of the population. Too often, when an entrepreneur gets asked who the target audience is, they answer, “Everyone.” That’s almost never the case. Instead, you have to narrow down “everyone” to a smaller group of people who both want and have the means to get your product or service. For instance, if a consumer lives in an area to which you don’t ship products, he or she doesn’t belong in your…
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source https://www.crazyegg.com/blog/target-audience/
source https://derekpackard.com/how-to-identify-your-target-audience-for-better-marketing/
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