Content strategist, B2B Marketing Forum speaker, and author Jon Burkhart explains how brands can use constant curiosity to create “firecracker moments” for customers. He also shares the secret to knowing when to engage in real-time marketing. Read the full article at MarketingProfs
source https://www.marketingprofs.com/podcasts/2018/39709/firecracker-content-jon-burkhart-marketing-smarts
source https://derekpackard.com/using-constant-curiosity-to-create-firecracker-content-jon-burkhart-on-marketing-smarts-podcast/
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