Marketers say text-based search advertising is the most effective pay-per-click (PPC) channel and display advertising is the least effective PPC channel, according to recent research from Hanapin Marketing. Read the full article at MarketingProfs
source https://www.marketingprofs.com/charts/2018/39960/the-most-effective-ppc-ad-channels
source https://derekpackard.com/the-most-effective-ppc-ad-channels/
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