5 Content Marketing Misconceptions That May Be Killing Your Conversions

Whether it’s through blog posts, social media content or videos, any brand marketing itself online needs a solid content marketing strategy. But despite its importance, I’ve seen many marketers struggling to get results from their content marketing campaigns. In fact, the Content Marketing Institute found that only 34 percent of B2B marketers believe they have a mature and sophisticated content marketing strategy in place. And only 36 percent of B2C marketers share the same belief. This goes to show that a lot of marketers in different industries are still struggling to develop high-quality, effective content marketing campaigns. The problem is…

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source https://derekpackard.com/5-content-marketing-misconceptions-that-may-be-killing-your-conversions/