Derek Packard: Digital Marketing News: Facebook’s Ad & Metric Changes, Pinterest Tops 250M Users, Google’s URL Plans, & LinkedIn’s Dynamic Ads

Friday, September 14, 2018

Digital Marketing News: Facebook’s Ad & Metric Changes, Pinterest Tops 250M Users, Google’s URL Plans, & LinkedIn’s Dynamic Ads

2018 September 14 LinkedIn News Image

LinkedIn brings Dynamic Ads into Campaign Manager platform

LinkedIn has added Dynamic Ads into its Campaign Manager platform. Templates, auto-translation, and data-mapping are among the new additions to an expanded LinkedIn (client) ad management tool. MarketingLand

Americans are changing their relationship with Facebook

A new survey from the Pew Research Center shows that 42 percent of Facebook users having taken a break from the site during the past year, one of several findings of interest to digital marketers. Pew Research Center

Google Wants to Kill the URL

Google and other tech firms are grappling with oftentimes unwieldy and increasingly dangerous URLs. Google’s Chrome browers is looking to at least alter how URLs are displayed, a move that could change how digital marketers incorporate them. Wired

Some Marketers Are Cutting Back on Third-Party Data

Certain digital marketers have pulled back from reliance on third-party data, according to new survey data from Duke University’s Fuqua School of Business, Deloitte, and the American Marketing Association (AMA). Browsers blocking third-party tracking data and Facebook’s Cambridge Analytica fallout are among several reasons noted for the drop in numbers. eMarketer

The new Search Console is graduating out of Beta

Google’s latest Search Console has rolled out, along with a number of other new features including a Manual Actions report and a live-testing tool. Google Webmaster Central Blog

Twitter adds audio-only broadcasting for iOS app, Periscope

Twitter has added audio-only broadcasting to users on certain versions of its platform. Users have gained the ability to record and share audio, with a rollout to remaining Twitter platforms expected over time. MarketingLand

2018 September 14 Statistics Image

Facebook advertisers can now manage where Instant Article, in-stream video ads appear

Facebook has released an update allowing advertisers to precisely control where Instant Article and in-stream video ads are displayed. Exclusion lists and publisher delivery reports are among additional new features on the social giant’s platform. MarketingLand

Pinterest passes 250 million monthly active users

Pinterest has topped the 250 million user mark. Most of them are now non-U.S. users, as the company has seen its strong growth pace hold steady. VentureBeat

Facebook Updates Ad Metrics to Combine Web, App, and Offline Purchase Data

Facebook has updated its advertising metric data, with cost-per-purchase, offline, Web, and app integration among a slew of new data available to digital marketers. Search Engine Journal

Consumers Say: Treat Us Like People, Not Numbers

A new Salesforce survey shows that 75% of millennials and GenZers expect “seamless handoffs between departments and channels, contextualized engagement based on earlier interactions,” among other revelations. MediaPost

ON THE LIGHTER SIDE:

2018 September 14 Marketoonist Cartoon

A lighthearted look at the silo mentality by Marketoonist Tom Fishburne — Marketoonist

Apple Announces New Trade-In Offer For Customers To Exchange Their Old iPhones For Absolutely Nothing — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

Lee Odden — Content Marketing World 2018 Wrapup — BrainTrust Insights
Lane R. Ellis and Nick Nelson — What’s Trending: An Eventful Week — LinkedIn (client)
Lee Odden — Top 15 Marketing Bloggers to Keep You Informed, Interested, and Influential — Commun.it
Lee Odden — What were the best questions and answers from Content Marketing World? — Crystal Clear Communications
Lee Odden — Content Marketing World Round-Up — Meltwater
Lee Odden — B2B influencer marketing essentials: How to identify your influencers — B2B Marketing
Prophix — Adapt & Innovate – AI and the Next Evolution of Finance — Phophix (client)
Arm Treasure Data — How IoT Data is Reshaping the Marketing Landscape — Phophix (client)

What are some of your own top social media marketing news items this week?

Thanks for taking the time to read our weekly news, and we hope you’ll join us again next week for a new array of relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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