Derek Packard: Digital Marketing News: Haptic Marketing, Twitter’s Ranked Feeds, B2B’s ABM Challenges, & YouTube’s Vertical Video Ads

Friday, September 21, 2018

Digital Marketing News: Haptic Marketing, Twitter’s Ranked Feeds, B2B’s ABM Challenges, & YouTube’s Vertical Video Ads

2018 September 21 News Image

The Power of Micro-Influencers [Infographic]

A look at the benefits of working with highly-targeted audiences, and how micro-influencers can work to build brand awareness and drive sales. MarketingProfs

Twitter will soon let you switch between chronological and ranked feeds

Twitter announced that it will change how its feed works, with a forthcoming update allowing users to switch between ranked and chronological settings, offering a new layer of control. The Verge

Despite buzz, only one-third of B2B businesses are committed to ABM, report says

A newly-rleased Dun & Bradstreet B2B marketing data report shows limited account-based marketing implementation, and a few other surprises. Marketing Land

Four Effective Techniques for Working With B2B Influencers

Finding the right influencers and getting their attention can be a challenge. MarketingProfs Tom Whatley examines the situation and how to overcome many obstacles. MarketingProfs

Twitter gives video ads a subtle lift, puts livestreams atop the timeline

Twitter has rolled out changes which will boost video ads on the platform, and put live-streaming content in the spotlight, but will marketers benefit from the more prominent app placement? Marketing Land

What the 2018 Forbes Cloud 100 List Has to Say About the Current Trends in B2B Technology

An examination of Forbes recently-published report and list of private cloud companies and what it says about B2B technology trends. G2 Crowd

2018 September 21 Statistics Image

Vertical video ads are coming to YouTube

YouTube announced new vertical video ads in a mobile-friendly format, and ability to tailor ads to its users’ personalized feeds, among several featured rolled out recently. The Drum

Amazon’s B2B Marketplace Could Surpass $10 Billion

Amazon announced that its B2B Marketplace may top the $10 billion mark, and that it is on track for a tenfold sales increase from 2016 when it began. ASICentral

The Next Marketing Skill You Need To Master: Touch

Forbes takes a fascinating look at haptic marketing and why digital marketers are taking notice. Forbes

How marketers are seeing value in a proven standard: The Drum and GumGum release a report on contextual advertising

A new report looks into how marketers are finding benefit in contextual advertising. A semantics analysis and various computer vision findings are among insights the study reveals. The Drum

—
ON THE LIGHTER SIDE:

2018 September 21 Marketoonist Cartoon

A lighthearted look at marketing automation by Marketoonist Tom Fishburne — Marketoonist

Dos Toros Created a Burrito-Themed Meme Account to Boost Its Own Following – AdWeek

Cash-Strapped Zuckerberg Forced To Sell 11 Million Facebook Users — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

Lee Odden — 5 Actionable Tips from Content Marketing World Speakers to Improve Your Marketing Now — Austin Copywriter
Lee Odden — Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing — B2B News Network
Jane Bartel and Ashley Zeckman — What’s Trending: Mastering Marketing’s Many Vocations — LinkedIn (client)
Lee Odden — 43 Most Influential Social Media Marketers You Should Be Following — Animatron

What are some of your own top marketing news items this week?

Thanks for joining us, and we hope you’ll check in again next week for a new array of the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.