Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.
What’s New?
Content Marketing
5 Tools to Help Your Content Marketing Team Be Better
– Content Marketing Institute
Use these five tools and a few more tips to help make your content marketing team exceptional.
Search Engine Optimization
SEO Negotiation: How to Ace the Business Side of SEO
– Moz
In this week’s Whiteboard Friday, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills.
10 Tried & True Video SEO Tactics to Apply Today
– Search Engine Journal
Video can be an extremely powerful marketing tool when used the right way. Here are 10 tried-and-true tips for video marketing and SEO success.
Paid Media
Google Ads Strategies: Which Channels Are Assisting Conversions
– Vertical Measures
Do you know which online channels are driving the most conversions? Use Google Ads to highlight which channels are working, and how to identify ways to improve.
The SEMrush Checklist for Running a Successful PPC Campaign
– SEMrush
This PPC checklist will show you which tools and reports in the SEMrush software you can use to research your keywords, study competitors, plan ad groups, and track rankings when running a PPC campaign.
Social Media
How to Take Your Instagram Stories to the Next Level With Stickers
– HubSpot
With Stickers, you can ask questions and create polls for your audience, add GIFs to an otherwise average photo, and include relevant information like temperature and location.
5 Brands Doing Great Long-Form Social Videos
– Hootsuite
Long-form social video is making a comeback, with major brands making videos as long as 10 minutes—and with great results. Get inspired with these examples.
Link Building
Rookie Link Building and Content Outreach Mistakes You Won’t Make Twice
– Search Engine Land
SEL lists ways to avoid common mistakes when using email and content to attract links.
How to Earn More Links: Adding Context to Content Analysis
– ahrefs
Do you want to create content that earns links? Then you need to glean insights from great content instead of great websites. Learn how in this post.
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The post The Weekly Measure: Better Content, SEO Tactics & Instagram Stickers appeared first on Vertical Measures.
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source https://derekpackard.com/the-weekly-measure-better-content-seo-tactics-instagram-stickers-3/
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