Derek Packard: Digital Marketing News: Google Shutters Plus, B2B Chatbots, Facebook’s Shiny New Pixel, & the Voice Search Bonanza

Friday, October 12, 2018

Digital Marketing News: Google Shutters Plus, B2B Chatbots, Facebook’s Shiny New Pixel, & the Voice Search Bonanza

2018 October 12 News Adode Image

2018 October 12 News Adode Image Google+ for G Suite lives on and gets new features
Despite Google shutting down Google+ after an API glitch allowed access to user data, its business version lives on and has even been given new features. TechCrunch

Marketers struggle to keep up with content creation demand for their personalization efforts
New Adobe survey data shows the content scaling challenges digital marketers are increasingly facing as demand for content creation and personalization has risen. Marketing Land

Should You Entrust Chatbots With B2B Customer Communication?
With some predicting that by 2020 85 percent of customer interactions will be with chatbots, Forbes takes a look at their expanding role in B2B communications. Forbes

Your Move, Apple: Facebook Intros First-Party Cookie Option To Power Its Tracking Pixel
Facebook has launched its own first-party tracking-cookie-powered pixel, with October 24 set as the release date for the new option in its Events Manager. AdExchanger

How Advertising Pros Plan To Leverage The 70 Million Household Voice Search Bonanza
Forbes takes a close look at the increasing importance of creating a successful sonic brand identity, and the challenges of targeting the roughly 70 million U.S. households using voice search. Forbes

Facebook’s ‘Premieres’ videos now available to all global Pages
Facebook has announced its Premiers video format, along with Live Polls and Top Fans, three of the notable new features the social giant has recently rolled out. Marketing Land

2018 October 12 Statistics Image Digital Media Content Consumption Posts 15% Gain
Consumption of digital media content has grown by 15 percent, according to a new analysis of recent Nielsen data. The report examines digital content use, with Google, Facebook, Waze, and YouTube all continuing to carry sizable shares. MediaPost

Video Swells to 25% of US Digital Ad Spending
Among U.S. digital advertising spend, video has grown to hold a full quarter portion, according to a new forecast that sees Facebook taking almost 87 percent of social video ad spending, among other findings. eMarketer

Generation Z Americans love Snapchat, Instagram, YouTube mobile apps: A Foolish Take
The Motley Fool looks at a collection of new survey findings showing that some 50 percent of Gen Z’ers couldn’t “live without” YouTube, one of several insights detailed. USA Today

Today’s CMO must tackle these 3 challenges
A look at some of the increasing number of B2B marketing requirements that CMOs are faced with. MarTech Today

How Voice-Activated Tech Will Change Content Marketing
With 55 percent of U.S. adults expected to have a smart speaker by 2022, voice-activated technology is poised to change the way digital marketers utilize content marketing. Content Marketing Institute

ON THE LIGHTER SIDE:

2018 October 12 Marketoonist Tom Fishburne Cartoon

A lighthearted look at customer satisfaction survey fatigue by Marketoonist Tom Fishburne — Marketoonist

‘Try It Now,’ Shouts Gogo Internet Technician Standing On Plane Wing While Fixing In-Flight Wireless Connection — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

Lee Odden — 56 Speakers to See and Meet at PubCon Pro Las Vegas 2018 — Bill Hartzer
Lee Odden — 41 Experts Share Their Top Takeaways from Content Marketing World 2018 — Magnificent
Lee Odden — How It’s Done #12: Lee Odden from TopRank Marketing — Synup
Oracle, SAP, 3M, and GE Digital (clients) — Best Global Brands 2018
Rankings — Interbrand
Lee Odden — Nimble Rated Market Leader in Email Tracking Software by Office 365, G Suite Users on G2 Crowd — VentureBeat
Ashley Zeckman — 5 things I’ve learned about the power of influencer-hosted webinars — Techstars

What are some of your own top content marketing news items for the week?

Thanks for joining us, and please check in again next week for a new array of the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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