As a basic concept in marketing, the sales funnel is all about making prospects aware of your brand at first touch, right through to the point where they take action – whether that means a purchase or a sign up to your service. Link retargeting can help you attract top of funnel traffic to your website (TOFU), and even help bring them a little further down the funnel toward conversion. The top of the funnel is all about building awareness of what your business does with a broad audience that is unfamiliar with your brand. Most marketers will have a…
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source https://www.crazyegg.com/blog/top-of-funnel-traffic-retargeting/
source https://derekpackard.com/how-to-increase-top-of-funnel-traffic-through-link-retargeting/
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